Understanding the Decoy Effect on Consumer Decision-Making

Understanding the Decoy Effect on Consumer Decision-Making

The phenomenon where consumers tend to have a change in preference between two options when a third, asymmetrically dominated option is presented, is known as the Decoy Effect.

The Unexpected Discovery of the World's Oldest Crayon

The Unexpected Discovery of the World's Oldest Crayon

Archaeologists discovered a tiny object from 10,000 years ago on a UK excavation site that turned out to be world's the oldest known crayon.

Creating a Polymer Chain Using Colorful Pony Beads

Creating a Polymer Chain Using Colorful Pony Beads

Pony beads can act as a visual aid in demonstrating a polymer chain and illustrating the concept of 'polymerization'.

Dangerous Waters: The Strid at Historic Bolton Abbey

Dangerous Waters: The Strid at Historic Bolton Abbey

A seemingly harmless stretch of water in Yorkshire, England is one of the deadliest bodies of water on earth.

Uncovering the Enigma of the Intricate Termite Structures

Uncovering the Enigma of the Intricate Termite Structures

Termites build their mounds with an uncanny similarity to human skyscrapers, raising questions about their engineering expertise.

The Perpetually Burning Waterfall of Eternal Flame Falls

The Perpetually Burning Waterfall of Eternal Flame Falls

A small grotto at the waterfall's base emits natural gas, which can be lit to produce a flame, thus named 'Eternal Flame Falls.' This flame is visible nearly year round, though it can be extinguished and must occasionally be re-lit.

The Unique Isolation of the Forever Alone Ant Species

The Unique Isolation of the Forever Alone Ant Species

Cephalotes are a special type of soldier ant known for their extraordinary ability to glide, earning them the name 'gliding ants'. However, what's most interesting is there is a specific variety termed as 'the forever alone ant' that lives its entire life without meeting another member of its species.

The Underwater Explosives Triggered by Stealth Shrimp

The Underwater Explosives Triggered by Stealth Shrimp

Pistol shrimp, a species of marine crustacean, can create shockwaves that are powerful enough to kill small fish.

Zealandia: Unveiling Earth's Concealed Eighth Continent

Zealandia: Unveiling Earth's Concealed Eighth Continent

Zealandia is an almost entirely submerged continental mass, believed to be the Earth's eighth continent.

Discovering the Mysteries of Supercooled Water Phenomena

Discovering the Mysteries of Supercooled Water Phenomena

Water can remain a liquid below its freezing point in a state known as 'supercooling'.

Koalas Possess Distinctive Fingerprints Similar to Humans

Koalas Possess Distinctive Fingerprints Similar to Humans

Koalas are one of the few animals besides humans that have unique fingerprints.

Translucent Skin of Glass Frogs: Nature's Hidden Marvels

Translucent Skin of Glass Frogs: Nature's Hidden Marvels

Glass frogs are unique amphibians with translucent skin that allows you to see their internal organs.

Unstoppable Tardigrades: The Resilient Tiny Micro-Animals

Unstoppable Tardigrades: The Resilient Tiny Micro-Animals

Tardigrades, also known as 'water bears' or 'moss piglets', are eight-legged micro-animals that can survive extreme environments including space.

Pepper Pot: The Hearty Soup That Boosted Morale in War

Pepper Pot: The Hearty Soup That Boosted Morale in War

During the Revolutionary War, a culinary concoction known as Pepper Pot soup played a key role in boosting the morale of George Washington's starving and freezing troops.

The Cosmic Symphony: Exploring the Sounds of the Universe

The Cosmic Symphony: Exploring the Sounds of the Universe

Did you know? The universe has a background hum, and this is not widely known.

Revolutionary Breakthrough: The Invention of Laminated Glass

Revolutionary Breakthrough: The Invention of Laminated Glass

Laminated glass, widely used in windshields to prevent shattering, was accidentally discovered by French artist and chemist Edouard Benedictus.

The Surprising Electrical Abilities of the Electric Eel

The Surprising Electrical Abilities of the Electric Eel

Electric eels can emit a charge strong enough to light up 10 electric bulbs.

The Strid: England’s Surprisingly Dangerous Stream

The Strid: England’s Surprisingly Dangerous Stream

A picturesque, shallow-looking stream in Yorkshire, England, is actually one of the most dangerous bodies of water in the world.

The Surprising Science Behind Popcorn's Explosive Burst

The Surprising Science Behind Popcorn's Explosive Burst

Popcorn kernels have a built-in 'explosion' mechanism that enables them to pop under heat.

The Tardigrade: a Remarkably Resilient Micro-Animal

The Tardigrade: a Remarkably Resilient Micro-Animal

Tardigrades, often known as 'water bears,' are microscopic creatures known for their colossal resilience and survival abilities in extremely harsh conditions.

Intricate Designs: Exploring Snowflakes Through a Microscope

Intricate Designs: Exploring Snowflakes Through a Microscope

Snowflakes, when observed under a microscope, exhibit unique and intricate designs.

Understanding the Antioxidant Benefits Found in Wine

Understanding the Antioxidant Benefits Found in Wine

Resveratrol, an antioxidant found in wine and grapes, was discovered by a molecule professor who accidentally split a molecule of dylin.

Unveiling the Enigmatic Microquasar Ss 433 in Deep Space

Unveiling the Enigmatic Microquasar Ss 433 in Deep Space

SS 433 is an extraordinary microquasar, located approximately 18,000 light-years away in the constellation Aquila. First discovered in the late 1970s, it continues to astonish astronomers with its unique appearance and behaviors.

Skunk Cabbage a Plant with Self-Heating Capability

Skunk Cabbage a Plant with Self-Heating Capability

The skunk cabbage, native to North American wetlands, is a unique plant that can generate its own heat, even melting snow around it in the winter.