The Decoy Effect: Influencing Choices With a Clever Trick
The Decoy Effect uses a less appealing third option to influence decisions, pushing consumers toward pricier choices by making them seem more attractive.
Science
ScienceUnderstanding the Risks of Spontaneous Combustion in Rags
Oil-soaked rags can spontaneously combust and start a fire.
ScienceThe Fascinating Sound Phenomenon of Rubber Duck Quacks
Rubber duckies, very popular bath toys for kids, have an interesting physics behind their quacking sound.
ScienceTracking Elusive Prime Numbers: The Quest of a Mathematician
The largest known prime number, as of January 2019, was discovered not by a mathematician or scientist but an electrical engineer.
AnimalsOctopuses Possess an Impressive Three-Heart System
Octopuses are known for their intelligence and flexibility but lesser known is the fact that they actually have three hearts.
ScienceDeep-Sea Photosynthesis: Illuminating Life in Ocean Depths
Certain species of bacteria found in deep sea hydrothermal vents are capable of a unique form of photosynthesis.
History1816: The Year the World Experienced a Summerless Season
The year 1816 is known as 'The Year Without a Summer' because of severe climate abnormalities.
SpaceThe Ever-Growing Cosmos: Exploring Universal Expansion
Astronomers Edwin Hubble and Georges Lemaître were instrumental in theorising and proving the fact that the universe is expanding.
NatureThe Rare Spectacle Known as the 'Fire Rainbow' Phenomenon
Contrary to its fiery name, a fire rainbow is an optical phenomenon that occurs when sunlight interacts with ice crystals present in high altitude clouds.
CultureSilent Melodies: The Rise of Noise-Free Karaoke Trends
Known as 'Hitokara', solo karaoke in Japan is performed in silence, without singing out loud, to respect the quiet atmosphere.
TechnologyThe Understated Evolution of Electric and Sustainable Cars
Electric cars are required by law in some countries to make artificial noise.
NatureExploring the Rare Phenomenon of the Green Flash at Sunset
A green flash is a rare optical phenomenon that can occur around sunrise or sunset, in which a temporary green spot is visible above the sun.
AnimalsAntarctic Fish Evolve Antifreeze for Survival in Icy Waters
Certain fish species in the Antarctic have the extraordinary ability to produce 'antifreeze proteins' which lower the freezing point of their bodily fluids, allowing them to survive in sub-zero waters.
HistoryThe Fatal Brew: A Comprehensive Study on Deadly Potions
A pharmaceutical blunder in the 1930s led to the development of the Food, Drug and Cosmetic Act
FoodUnderstanding Radiation Levels in Common Foods Like Bananas
Bananas are the most radioactive fruit due to the presence of a naturally occurring isotope, Potassium-40.
FoodDiscovering the Unique Appeal of Canned Bread Delicacies
Canned bread, a WWII innovation, offers long-lasting convenience. Popular in New England and Japan, it's a unique, shelf-stable alternative to fresh bread.
ScienceThe Role of the Sonic Hedgehog Gene in Developmental Biology
The 'Sonic Hedgehog' gene is a protein coding gene in both humans and mice which plays a crucial role in the organization of the brain and body structure during embryonic development.
MysteriesAncient Network: Uncovering Stone Age Tunnel Mysteries
An intricate network of underground tunnels that spans across Europe to Turkey, which were built during the Stone Age.
NatureWhen the Sahara Was a Lush and Thriving Fertile Landscape
Around 10,000 years ago, the Sahara Desert was not a desert at all. Instead, it was filled with lush green vegetation and was home to many large animal species
AnimalsHow Tardigrades Survive Extreme Conditions: A Deep Dive
Tardigrades, also known as water bears or moss piglets, are some of the most resilient creatures on Earth capable of surviving extreme conditions.
AnimalsDiscover the Unique Silence of the Barkless Basenji Dog
The Basenji dog breed, native to Central Africa, is famously known as 'the barkless dog' because it does not bark like other dogs. Instead, it makes unique vocalization sounds likened to yodeling or howling.
MysteriesUnusual Phenomenon: Fish Rainfall in Honduras Explained
In a small town in Honduras, Yoro, there's an annual phenomenon where fish seem to fall from the sky during heavy rain.
FoodThe Enchanting Melody of Honey: Nature’s Sweet Symphony
Did you know that honey has a musical attribute? Yes, different varieties of honey have been discovered to make different sounds when poured!
AnimalsVibrant Courtship Dance of the Peacock Spider Unveiled
The Peacock spider has one of the animal kingdom's most intricate courtship displays where the male presents their colourful abdomen and performs a unique dance.
